The Importance of Language and Training in Telemarketing.
Richard Blank 27 views 1 day ago 29 followersIt really all depends on the script. If you're giving me extremely technical words... might take us a while to learn how to pronounce it correctly or if I got to write my scripts phonetically. So at least I say things correctly. Like in real estate, for an example, you can't say escrew. It's escrow. Come on. And so there are certain things you have to switch. But I tell you what, if somebody has been in this industry for 10 or 15 years, they might have bad habits. That might be a cancer. That might be tainted or jaded. But if you bring an individual that's bilingual, which to me bears the mark of higher education, you can mold them. You can really adjust them accordingly and grow them quick. Because once again, they don't have bad habits.
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The Awakened Titans Podcast by Lily Patrascu. Grow A Multimillion Dollar Business With Telemarketing guest Richard Blank.
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Timestamp
0:00 Introduction
0:22 Multi-Million Dollar Business with Telemarketing
0:26 Interview with Richard Blank
0:34 Secrets to Success
2:05 Leveraging Telemarketing
5:09 Training & Skills Development
7:56 Typical Closing Rates and Metrics
10:48 High-Ticket Products
14:47 Transmitting Knowledge to Telemarketers
21:05 Handling Objections
26:32 Introduction and Air Conditioning Discussion
27:07 Building a Unique Company Culture
27:22 Importance of Gamification
29:55 The Power of Delegation
30:41 Leadership and Employee Relationship
33:59 Conclusion and Final Thoughts
Buying Time with Personal Interests
But if someone starts talking about my pinball machines being from Philadelphia, you know, running this cool art deco looking center, you just bought yourself five minutes, Lily. It's yours to lose. And I think all you need to do is just buy a little 30 seconds to five minutes worth of time to continue your checkpoints and your pass to pitch. It could be done for a dollar or for a million dollars. Either way, it's the same play.
Ethical Use of Power and Influence
And the riches are yours. You have a very nice life and buy stuff. But gold and jewels lose its luster. I mean, there's only so many dinners you can eat. But if you're in a position of leverage and of authority or some sort of influence, do the right thing. Use that fire for warmth and light. Don't use it to burn people because it's a very special power and it should be used correctly.
Leadership: Developing Strong and Confident Employees
And sometimes I take things personal because if you're going to start strong with me, you should end strong as well. There's a huge attrition rate in this industry. But Lily, my attrition is natural. I'm going to lose somebody because it's closer to their home. It's a better schedule for their school or their girlfriend works there. But they'll never get the walk of shame. Lily, I'm not going to make you cry. And my ego is fine. I don't need to yell at you or threaten you because you could always quit. I'll bend you. I won't break you. But I need to get you better. I have to get you stronger, more self-reliant and more self-confident. And if I'm able to pay it forward in some sort of way to make you that much more stable and determined, that's how I believe leaders are made.
Quality Control in Telemarketing
And what a shame, because if they had 10 lilies making phone calls, I guarantee the percentages would be different. I also believe in listening to the phone calls and doing quality control. Listen to their rate of speech, how loud they're speaking. Are they pausing? Are they asking transitional sentences? Are they using tie-down questions, if things make sense or sounds good? They're just more engaged.
The awakened Titans podcast guest Richard Blank Costa Ricas Center.