Creative Marketing Like Music Hits.

I tell you what, that's why certain restaurants have large menus and 32 flavors of ice cream. It's my one taste of the color red might turn off somebody, but they prefer mint or yellow. And so fortunately for me, I've opened it enough where let's just say I do a podcast with somebody and I'm going to market that individual. My marketing team will take, I don't know, maybe 10 to 15 images. Combine the two. And just, you know, it's almost like an album from back in the day. I'll do four or five really guaranteed commercial hits that, as you say, are colorful. People are going to like, yeah, of course, throw a puppy in there or something. Then I go, guys, come on. Show me really something crazy. Let me just see if you can... produce something wicked or completely unexpected. Big Performance Podcast hosted by Alex Elish. Gamifying the Workplace with CEO Richard Blank. Big conversations with bold thinkers—where curiosity meets connection. On the Big Performance Podcast, Alex hosts unscripted, thought-provoking conversations with fascinating guests, exploring ideas that challenge, inspire, and entertain. For Curious Wanderers, Critical Thinkers, and Seekers of Meaning drawn to spirituality, philosophy, and knowledge. Featuring Authentic Storytellers, Big Thinkers, and Bold Explorers unafraid to tackle life’s biggest questions. Subscribe and join a community that values exploration, growth, and meaningful dialogue. Today, we speak with Richard Blank, a remarkable entrepreneur who transformed his dream into a thriving reality. Richard's journey from renting desks to running a 300-seat center in Costa Rica is nothing short of inspirational. Guest Introduction: Richard Blank is the CEO of Costa Rica's Center, a powerhouse in the telemarketing industry. His unique approach, combining old-school values with innovative strategies, has not only helped him grow his business but also fostered a strong, resilient company culture. Richard's story is a testament to the power of relationships and perseverance. Key Takeaways: 1. Journey of an Entrepreneur: Richard's transition from a communications background to a center mogul. 2. Building a Company Culture: How Richard's focus on relationships and trust helped him navigate challenges, including the pandemic. 3. Surviving crisis: Strategies Richard employed to maintain business continuity and employee morale during the pandemic. 4. Gamification in the Workplace: The importance of creating a fun, engaging environment for employees. 5. Communication Strategies: Tips and techniques for effective telemarketing and client interaction. 6. The Role of Empathy in Business: Why human interaction will always have an edge over AI in customer service. 7. Richard's Passion for Pinball: How vintage arcade games play a role in his business and personal life. https://youtu.be/NjYHz2TbKv4 Chapters: 0:00 - Guest Introduction: Richard Blank 1:47 - Richard's Entrepreneurial Journey 3:10 - From Renting Desks to a 300-Seat Center 9:00 - Surviving and Thriving During COVID-19 12:36 - Working in Telemarketing 16:25 - Gamification and Employee Engagement 25:27 - Communication Techniques and Empathy 36:17 - Addressing Customer Complaints 45:42 - The Influence of Vintage Arcade Games 50:55 - Richard's Unique Marketing Style 58:19 - Richard's Collaboration with INXS Bassist 1:00:00 - Closing Remarks Podcast Alex Elish With a decade of experience in startups, I’ve mastered digital chaos. I live for the challenge in your mess of a digital strategy! My expertise - people called me SEO, PPC, CRMs, PMS, and automation guy. Marketing funnel or building a website, I’m your go-to guy for creating impactful solutions. If we vibe the right way - I'm your trusty friend and partner. We don't vibe - no money will get you my team efforts, blood and tears. Richard’s journey in the center space is filled with twists and turns. When he was 27 years old, he relocated to Costa Rica to train employees for one of the larger centers in San Jose. With a mix of motivational public speaking style backed by tactful and appropriate rhetoric, Richard shared his knowledge and trained over 10 000 bilingual telemarketers. Richard Blank has the largest collection of restored American Pinball machines and antique Rockola Jukeboxes in Central America making gamification a strong part of CCC culture.Richard Blank is the Chief Executive Officer for Costa Rica’s Center since 2008. Mr. Richard Blank holds a bachelors degree in Communication and Spanish from the University of Arizona and a certificate of language proficiency from the University of Sevilla, Spain. A Keynote speaker for Philadelphia's Abington High School 68th National Honors Society induction ceremony. In addition, inducted into the 2023 Hall of Fame for Business. Giving back to Abington Senior High School is very important to Mr. Blank. As such, he endows a scholarship each year for students that plan on majoring in a world language at the university level. Costa Rica’s Center (CCC) is a state of the art BPO telemarketing outsource company located in the capital city of San Jose, Costa Rica. Our main focus has been, and will always be to personally train each and every Central America center agent so that we may offer the highest quality of outbound and inbound telemarketing solutions and bilingual customer service to small and medium sized international companies, entrepreneurs as well as fortune 500 companies. We encourage you to visit one of our centers on your next personal vacation or business trip to Central America’s paradise, Costa Rica. While you are here, we would recommend taking an extra day of your trip to visit breathtaking virgin beaches, play golf next to the ocean, try your luck at deep sea fishing, explore tropical jungles, climb volcanos or just relax in natural springs. Come and see for yourself why center outsourcing in Costa Rica is a perfect solution for your growing company and a powerhouse in the BPO industry. https://costaricascallcenter.com/en/outbound-bpo-campaigns/ Alex Elish, Big Performance Podcast, Richard Blank,Costa Rica's Center, Outsourcing, Telemarketing Centre, BPO, Nearshore Contact Center, Sales, Entrepreneur, B2B, Business, Podcast, Gamification,Leadership, Marketing, CX, Guest, Money, B2C education, BPO trainer, #AlexElish #BigPerformancePodcast #RichardBlank #CostaRica #CallCenter #Outsourcing #Telemarketing #BPO #Sales #Entrepreneur #B2B #Business #Podcast #Gamification #CEO Utilizing the military alphabet for enhanced communication And another thing, Alex, use the military alphabet so emails don't bounce back. A lot of people have served. And it gives you consistency. So you're not just thinking on the fly. Big Performance Podcast guest Richard Blank Costa Ricas Center.